It is a common recommendation to consume foods or follow traditional practices which are proven beneficial (May not know the mechanism, reason, etc.). On the other hand, we also have fewer options to hesitate about the purpose of an advertisement. The main goal is to sell the products and make a profit with a few exceptions. Sometimes we see different print and electronic media promote specific products by masking or hiding true facts. In addition, they intentionally or unintentionally cause damage or harm to our traditional food-related practices. As a result, consumers, as well as small entrepreneurs, easily get confused to consume or produce or practice traditional foods. The nutritional status of mass people is also affected. So, regulations need to be implemented strictly about the contents and intentions of the advertising.

Here are some examples:

*Featured image credit goes to https://www.pexels.com

By Md. Khurshidul Zahid, Ph.D.

Md. Khurshidul Zahid Ph.D. is an Associate Professor at the Institute of Nutrition and Food Science (INFS) of The University of Dhaka (DU) of Bangladesh. He has completed his Ph.D. in Nutritional Sciences from the Department of Nutritional Sciences at Texas Tech University (TTU), USA. He was a finalist in the Emerging Leaders in Nutrition Science Competition organized by the American Society of Nutrition (ASN), Experimental Biology (EB) meeting held in Boston in 2015. He was also awarded a gold medal by “Professor Dr. Quazi Salamatullah trust foundation” of INFS, DU in 2005.

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